For inventory that has sat
longer than one full sales cycle.
Structured commercial intervention for developers with stuck inventory at scale. Diagnosis under a preliminary agreement first. If it passes, FEUDO Group is paid on units sold.
When it applies
Five signals of a
stuck development.
Commercial Intervention is for developers with 20+ units in inventory and commercial viability in question. Not for individual owners or early-stage projects exploring their first sales channel.
Units unsold 12+ months
Inventory that has been on the market longer than one full sales cycle without a credible sales velocity.
Pre-sales that went cold
Reservations and soft commitments that never converted. Leads that stopped responding after the first contact. A sales funnel with no exit pressure.
Conversion rate collapse
Lead volume is normal or growing, but closes have stopped. The commercial process is absorbing demand without producing results.
Near delivery without sold inventory
Construction is at 80%+ and the sold unit count is materially below what's needed to service debt or trigger the next phase.
Marketing spend with no results
Budget allocated to digital campaigns, broker activations, or events, with no measurable improvement in absorption rate.
If any two of these signals are present simultaneously, the development qualifies for diagnosis intake.
What this is not
Three things that will not
move stuck inventory.
Most attempts to fix a stuck development apply the wrong instrument.
Relisting does not fix this
Putting inventory on new portals or repricing units without changing the commercial process will not move a development that is structurally stuck. FEUDO Group does not add listings.
More impressions do not fix this
More impressions do not solve a conversion problem. If leads enter and do not close, the problem is downstream of the ad.
More brokers do not fix this
Distributing inventory to a wider broker network amplifies the current commercial process, including its failures. Adding brokers without changing the process adds contacts, not sales.
Intervention rebuilds the commercial process. It does not sit on top of the existing one.
The process
Four stages.
Diagnosis before contract.
The intake is not a sales process. FEUDO Group will decline to proceed if the commercial diagnosis does not confirm that the inventory is viable and the intervention has a reasonable path to absorption.
Intake brief
Developer submits a factual brief: total units, units sold, months on market, current commercial team structure, pricing history. No pitch deck. Raw data.
Commercial diagnosis
FEUDO Group conducts a structured diagnosis under a preliminary agreement. Inventory audit, pricing vs. market, buyer profile accuracy, sales process review. If the diagnosis concludes the inventory is not commercially viable, FEUDO Group does not activate intervention. The developer receives a documented rationale.
Contract definition
If diagnosis confirms intervention is warranted, FEUDO Group proposes a contract structure aligned to the level of involvement the diagnosis calls for. Compensation is defined in that contract, case by case, and agreed before work starts. It is tied to units sold. No retainers. No consulting fees.
Intervention execution
FEUDO Group takes operational responsibility for the commercial process at the contracted level. Milestones, reporting, and exit conditions are written into the contract. The developer retains visibility throughout.
How FEUDO Group is paid
Paid on units sold.
Three levels of involvement.
FEUDO Group is paid on units sold during the intervention period. That is the whole incentive: the inventory has to move. There are no billed hours, no retainer and no flat fee. The compensation itself is defined by contract, case by case, and agreed before work starts · it depends on the level of involvement the diagnosis calls for, and it is written down before anyone begins.
Full intervention
FEUDO Group takes over the entire commercial process. Pricing, positioning, buyer qualification, negotiation, closing. The developer's team steps back. FEUDO Group operates as the commercial unit.
Partial intervention
FEUDO Group leads the commercial strategy and execution while the developer's existing team remains in place. FEUDO Group supervises, corrects, and co-executes. Suitable when the team has capacity but lacks methodology.
Advisory supervision
Developer executes. FEUDO Group defines the methodology, reviews the process at defined intervals, and provides course-correction. The team does the work under FEUDO Group's commercial framework.
How the level is determined
The level comes out of diagnosis. The appropriate depth of FEUDO Group involvement is determined by the severity of the commercial process failure and the quality of the developer's existing team. FEUDO Group recommends a level; the developer and FEUDO Group agree on it, and on the compensation attached to it, in the contract phase.
Commercial diagnosis
What FEUDO Group evaluates
before committing.
The diagnosis is conducted under a preliminary agreement: confidential, documented, and delivered regardless of whether the engagement proceeds. If FEUDO Group finds the inventory is not commercially viable, the developer receives that conclusion in writing.
Inventory reality
Actual unit count, mix, delivery status, and legal position: verified against raw data, not marketing materials.
Pricing vs. market
Current price per m² against comparable absorbed inventory in the same zone and segment, measured against transacted price.
Historical sales velocity
Units sold per month over the life of the project. Inflection points mapped to commercial decisions or external events.
Buyer profile accuracy
Whether the profile the commercial team is targeting matches the profile of buyers actually absorbing comparable product in the market.
Current commercial team and process
How leads enter, how they're qualified, who handles follow-up, what the conversion rate has been, and where the funnel breaks.
If the diagnosis says the inventory isn't viable, FEUDO Group doesn't activate an intervention. The developer walks away with a documented picture of why the product isn't moving, which is more useful than an intervention that can't succeed.FEUDO Group, diagnosis protocol
Intake
If your development qualifies
for diagnosis, reach out directly.
If you have 20+ units of stuck inventory, send a brief message with the development name, total units, units sold, and months on market. FEUDO Group will respond with a yes/no on intake. If yes, with a preliminary agreement for the diagnosis phase.
Or write directly to [email protected]. Intake responses are handled personally, not by a CRM.