We don't sell
properties.
We train
decisions.
Most of this market operates on emotion. We built a system so the buyer decides with criteria, before seeing a single option.
Individual buyer · HNWI
Build your criteria before
you see the first price.
Access, not inventory.
We don't show inventory to people who haven't built criteria first. From the full market universe, we filter to 3–5 options that survive analysis, with documented reasons for discarding the rest.
USD 4M – 30M+
Site selection.
Territorial research.
No catalogs.
Nearshoring-ready industrial and logistics land. Boutique analysis. The same filter, at corporate scale. Not a broker list.
The problem nobody names
Buying well in Mexico isn't hard.
It's just that nobody teaches you how.
We observed buyer behavior patterns in Latin American and international markets for years. What we found wasn't in any sales manual.
Four patterns sink most buyers in Mexico: acting without criteria, assuming an infrastructure that isn't there, letting emotion close the deal, and mistaking confidence for knowledge. We named all four. The full anatomy lives in the Doctrine.
Fideicomiso, ejido land, title verification, escrow, remote closing. The questions every foreign buyer should ask, answered plainly in the FAQ.
We don't ask what you want to buy.The principle
We ask what you're not willing to accept.
How we solve it
The inverse filter model
Most advisors start by showing options. We start with the opposite: exposing everything the client should not accept, until only what survives the analysis remains.
The inverse filter
The client doesn't receive 200 options.
They receive 5.
And they receive the documented reason for discarding the rest. That's what makes the final decision not need pressure: the conversation that survives already passed through the filter.
That depends on a system to process high volumes of information and a methodology so filtering isn't opinion, but reproducible criteria. It also means a limited number of engagements each quarter, the scarcity is deliberate, not a bottleneck.
See full methodology →Two fronts · One methodology
Same principle, different conversations.
Buyer representation is the firm. Industrial site selection runs the same method at corporate scale. What we deliver is the same: criteria applied to the specific case. Not pushed inventory. Owner and developer mandates run under the same filter too, they live under Solutions.
Buyer-Rep
For residential, vacation, and premium buyers across Quintana Roo and the Riviera Maya. From the full market universe, we identify what matches your real risk profile, budget, horizon, and non-negotiables. Our fee comes from the developer's commercial structure, but the filter runs first, and you pay nothing.
FEUDO Industrial
FEUDO INDUSTRIALBoutique-level site selection for industrial, logistics, and multimodal land. The same method at corporate scale: deep territorial research for nearshoring operators, not a broker list. Deliverable: a private dossier of filtered, documented options.
Observable results
What the methodology produced
in real operations.
Corporate site selection: Baja California
8-option territorial dossier for a corporate industrial operator with a declared 10-year investment plan of USD 600M+, 14 terminals. Client filtered to 2 options in under 24 hours after delivery.
Equivalent scope: USD 50,000–150,000 at Cushman & Wakefield / JLL / CBRE
Comparative report: HNWI buyer, Tulum
15 projects analyzed for a high-net-worth international client. Well-known market names discarded for structural incompatibility with the client profile, before entering price negotiations.
Fiduciary duty to the buyer, not commission loyalty to the seller
Capital protection that appreciated, Tulum
A business owner needed a deductible asset before her fiscal cutoff. In an overpriced 2023 market we found a value-preserving unit, negotiated presale pricing on a nearly finished build, and closed in a month. Bought near MXN 2M; market value near MXN 3.8M by 2026.
She bought to protect capital, not to flip. It held value and grew.
Founder
Vinny Govea
FEUDO® · Real Estate
Three industries. One pattern: find the broken market, build the infrastructure, filter the right capital in.Enterprise software · Luxury brands · FEUDO® real estate
Before you talk price
Talk to Vinny.
He already read the market.
This isn't a discovery call. It's a 10-minute fit call. No scripts. No pressure. The call is with Vinny, and we're a system, not a sales team. We'll tell you if there's a real fit, and if there isn't.