WHAT THE MARKET IS REQUESTING.
IN WHICH ZONES.
Real demand data from the Riviera Maya real estate market. Not what's listed, what's actually being requested. Read from active broker channels.
The key numbers.
Requests observed
975
In 70 days
Per day
14
Unique requests per day observed
Playa del Carmen
49%
Includes sub-zones (Centro, Playacar…)
Apartment-type demand
36%
Includes studio, penthouse
Where the market is looking.
PDC and Tulum together account for 78% of all zone requests — nearly 8 out of every 10.
#1
Playa del Carmen
584
48.5% of total
#2
Tulum
350
29.1% of total
#3
Cancún
89
7.4% of total
#4
Puerto Morelos
76
6.3% of total
#5
Puerto Aventuras
35
2.9% of total
#6
Cozumel
30
2.5% of total
#7
Corredor RM
18
1.5% of total
#8
Norte Cancún
8
0.7% of total
#9
Sur
6
0.5% of total
#10
Isla Mujeres
5
0.4% of total
#11
Emergentes y otros
3
0.2% of total
Source: FEUDO® Demand Reading · May 8–Jul 16, 2026 · Pairs (request, zone). One request mentioning N zones counts N times.
What's being requested within each zone.
Not all zones request the same product. Cozumel remains the only zone where houses (40%) outnumber apartment-type demand (23%), and commercial intent stays a Playa del Carmen phenomenon — 12 of the period's 13 commercial pairs point there.
Playa del Carmen
584
Tulum
350
Cancún
89
Puerto Morelos
76
Puerto Aventuras
35
Cozumel
30
Corredor RM
18
Norte Cancún
8
Sur
6
Isla Mujeres
5
Emergentes y otros
3
Source: FEUDO® Demand Reading · May 8–Jul 16, 2026 · 1204 pairs (request × zone). Zones with fewer than 3 pairs excluded from cross-tab.
What format dominates aggregate demand.
Vertical product (apartment, penthouse, studio) represents 42% of demand.
Apartment
House
Not specified
Studio
Land
Penthouse
Commercial space
Townhouse
Hotel
1204 total pairs (request × zone).
Bedroom count requested.
Real demand concentrates between 2 and 3 bedrooms (46% combined), but 'not specified' remains the single largest bucket at 40% — more requests skip the bedroom count than name any single figure.
Not specified
2 bedrooms
3 bedrooms
1 bedroom
4 or more
1204 total pairs (request × zone).
THE LEAD WHO ARRIVES WITHOUT DEFINING ANYTHING IS THE MAJORITY.
Only 75% of requests come with property type defined. Only 60% with bedrooms. The narrative of the ideal-buyer-ready-to-close is statistically false. The real work is diagnosis, not inventory exhibition.
What price ranges the market is playing in.
Budgets are reported in the currency the lead uses for reference. Pesos carry the volume (610 requests vs 365 in USD), and the peso market's entry tiers are now nearly tied: 'Up to $3M' (219) and '$3M–$6M' (214) sit just five requests apart. USD demand centers on the $200K–$400K band.
Budget in US dollars
$200K – $400K
$400K – $800K
Up to $200K
Over $800K
No budget stated
365 requests referenced in USD
Budget in pesos
Up to $3M
$3M – $6M
No budget stated
$6M – $12M
Over $12M
610 requests referenced in MXN
USD and MXN budgets are independent sets — each request states its budget in one currency (never both). Together they account for all 975 unique requests.
What characteristics are requested most often.
Explicit mentions during the period. One request can mention several — not mutually exclusive.
Immediate delivery
Pre-construction
With mortgage financing
Resale
Pool (general)
Private / gated community
Cash buyer
Furnished
Ocean view
Private pool
Government credit (INFONAVIT/FOVISSSTE)
Beachfront
Pets allowed
Unfurnished
Vacation rental use
With rental history
Investment focus
975 requests total. Percentages are share of unique requests that mentioned each condition — not mutually exclusive.
How demand moved month over month.
Within the systematized live window, demand climbed from 369 requests in May to 442 in June — the strongest full month on record — before July's 223 through 16 observed days. On a per-day basis the cadence is easing rather than accelerating: May ran ~15.4/day over its 24 observed days, June ~14.7/day, and July ~13.9/day. The Feb–Apr months (210–225 each) come from a lower-resolution reconstruction — read the step up into May as a change in capture method, not a jump in real demand.
Data goes back to Feb 2026; systematized capture since May 2026. Months before May are reconstructed from the same channels at lower resolution, so read them as direction, not precision.
Period covered
Feb 2026–Jul 2026
Month over month
Total signals
1,680
Unique requests across the window
Historical vs live
646 / 1034
Before May vs systematized capture
Source: FEUDO® Demand Reading · Feb 2026–Jul 2026 · Unique requests per month. Data since Feb 2026; systematized capture since May 2026.
Where this data comes from.
For it to be meaningful, you need to know what was measured, what wasn't, and why.
DATA ORIGIN
Textual search requests shared by brokers in market coordination channels during the period. Does not include portal searches or listing data.
PERIOD OBSERVED
Capture started 2026-05-08. 975 unique requests classified in 70 days. 14 unique requests per day on average.
ZONE CONSOLIDATION
Mentions are standardized by geographic proximity. Tulum and its sub-zones enter the Tulum bucket. Mayakoba, Akumal, and Xpu-Há are reported in the Riviera Maya corridor between PDC and Tulum. Costa Mujeres and Bacalar appear for the first time in this reading.
ABOUT 'PAIRS'
One request can ask in multiple zones simultaneously. In zone and condition analysis, each (request × zone) is counted as an independent pair — 1204 pairs vs 975 unique requests. This reflects that a lead looking in both Tulum AND PDC generates real demand for both buckets.
PRIVACY
Zero personal data. No names, numbers, or lead identifiers. Aggregated categories only. This publication is statistical, not transactional.
WHAT IT DOESN'T INCLUDE
Not available inventory. Not closing prices. Not what's listed. It's what's being requested. The gap between supply and demand is precisely the data point.
DECLARED LIMITATIONS
Bedrooms and property type 'unspecified' are reported as-is, not imputed. Zones with fewer than 3 pairs are excluded from the zone × typology cross-tab to avoid readings that aren't representative.