THE RULES THIS FIRM
RUNS ON, WRITTEN DOWN.
Criteria get written before any property is evaluated. Five named steps run on every case, whoever the client is and whatever they are buying.
WHY MOST PURCHASES HERE GO WRONG
A property purchase is one decision, made once, with no way to test it first.
We observed buyer behavior patterns in Latin American and international markets for years. Four of them repeat.
THE MARKET TRAINS BUYERS TO ACT WITHOUT CRITERIA
A commission is earned when a deal closes, and that is what sets the pace of a normal purchase. Buyers are conditioned to ask for prices before knowing what they're evaluating.
MEXICO DOESN'T HAVE THE INFRASTRUCTURE BUYERS ASSUME EXISTS
In the US or Europe, centralized platforms filter, verify, and protect the buyer before they talk to an agent. In Mexico that layer doesn't exist. Information is scattered, unaudited, hard to trace.
EMOTION CLOSES SALES. AND OPENS REGRETS.
We observe a consistent pattern: the buyer who closed on emotion justifies the weaknesses afterward. The satisfaction is retroactive, and the reasons get built after the purchase.
THE ONE WHO THINKS THEY KNOW IS THE ONE MOST EXPOSED
The buyer with capital frequently assumes money equals criteria. The cases with highest exposure and biggest errors consistently involve buyers who dismissed guidance because they thought they could do it alone.
BUYER PSYCHOLOGY
What we observe in real behavior.
These profiles come from recorded conversations with buyers and from decisions observed in the field.
THE ONE WHO CAN'T SAY THEY CAN'T AFFORD IT
There's a cultural complex around money in Latin America. The person who doesn't have the capital to enter the market rarely says it directly. They ask for information, promise to follow up, and disappear when the process requires a real first commitment.
Observable signal: "Info", "price", no context or follow-through. Emotional interest without capacity to advance.
THE ONE WHO THINKS MONEY REPLACES CRITERIA
Has capital and therefore assumes that's everything they need to decide. Doesn't seek guidance because asking would imply admitting they don't know something. This profile concentrates the most costly errors with the highest risk exposure.
Observable signal: Confirmation questions, not exploration. Seeks to validate what they already decided before speaking with anyone.
THE ONE WAITING FOR THE DEAL OF THE CENTURY
Their price expectation has no relationship to the current market. They believe they'll find an exceptional opportunity on a limited budget. The market has trained them to wait because 'something always comes up.' That something rarely exists in the bracket they imagine.
Observable signal: Price comparisons disconnected from the real market. Frustration when they see current prices.
THE ONE WHO'S AFRAID BECAUSE ALL THEY HEAR ARE HORROR STORIES
Hasn't had a bad experience themselves, but their information ecosystem is full of fraud cases, irregular developments, and failed processes. Their fear isn't irrational. The market does have those problems. Their need is a framework to distinguish real risk from noise.
Observable signal: Questions about security, trust deeds, legal processes, "how do I know this is reliable?"
THE FOREIGNER WHO ASSUMES MEXICO WORKS LIKE HOME
Comes from markets where information is centralized, processes are regulated, and platforms protect the buyer. Can do the purchase alone in their home country. That knowledge becomes their biggest vulnerability when they arrive at a market that works differently.
Observable signal: Questions about comparables, MLS, processes that don't exist or work differently in Mexico.
WE START FROM WHAT YOU WILL NOT ACCEPT,THE INVERSE FILTER
AND REMOVE EVERYTHING IN THE MARKET THAT FAILS IT.
FEUDO
/ˈfeu·do/ · noun · Spanish
In the feudal system, a vassal swore loyalty to a lord in exchange for land. The land was the prize. The allegiance was the price.
We inverted the logic.
What this firm asks of a client is that
the criteria get written down before
anyone looks at a property.
The same system, pointed at the buyer instead of at the sale.
HOW WE SOLVE IT
The inverse filter model.
The inverse filter is one method with five steps. We start by removing everything that fails your written criteria. What is left is the shortlist. See how the five steps execute it under How We Filter.
It holds up, or we tell you why it doesn't.
FOUR FRONTS · ONE METHODOLOGY
Same principle. Different conversations.
FEUDO Group runs four lines off one filter: buyer representation, industrial site selection, and owner and developer mandates. The criteria stay the same. The conversation changes. See how each line is scoped under Solutions.
The firewall between them
Who pays us.
In buyer representation, our fee comes from the developer's commercial structure, the same commission a seller's agent would earn. The developer's side pays it, not you. There is one case where it works differently: when there is no commission on the table at all, because the sale is private or another agent already registered you. Then we quote you directly, and you see the number before any work starts.
Why that doesn't compromise the filter.
The filter runs before any commercial relationship exists. A project enters your shortlist because it survived the filter, never because of an agreement. We also take separate mandates from owners and developers, different contracts, different clients. Inventory from those mandates never enters a buyer shortlist unless it passes the same filter, and every discard comes with a written reason you keep.
BOOK THE EXPLORATION CALL
Thirty minutes with Vinny. He tells you on the call whether this is work we can take.
A 30-minute exploration call with Vinny · USD 100, paid upfront and credited toward whatever you do next. He tells you on the call whether this is work we can take.